How to Create an Effective Content Marketing Strategy

Are you looking to design and implement a new content marketing strategy? Unsure where to start, or in need of assistance for your project? If so, then this article may be just the ticket.

When it comes to a core content marketing strategy, it can be split up into the four key components of substance, structure, workflow and governance. Now don’t switch off quite yet, as we will explain what each of these terms mean and how to combine them to build a successful content marketing strategy.

Substance

First up of the core terms is substance, which is fairly self-explanatory. The substance refers to the type of content that you require, such as the topics that you will address and the style of content.

One of the areas to research in substance is what messages you are trying to communicate to your audience. Is this information geared toward attracting their business, or simply to advise and assist? Determining this will help you shape your content, so that is an effective marketing or communication tool.

Structure

Next up is structure, which refers to how the content is organized, formatted and ultimately displayed. This is another term that can have a vastly different meaning, depending on the type of content you are creating.

If you are creating in-house communication among a team of employees, for example, then you may want to ensure that metadata and communication planning are included, allowing all users to access, edit and view the content as necessary.

Ensuring that the essential infrastructure is put in place will not only safeguard your content, but also make it far easier to access, collaborate and utilize.

Workflow

Thirdly in our content marketing strategy core principles is workflow, which includes the tools used and the process in which content is successfully produced. Designating the human resources that are needed for each type of content helps with ensuring that each user knows his task.

A good example of efficient workflow is splitting up your content into different areas and attributing a certain area to particular user or group, allowing them to have access and responsibility over everything in this sector. This allows a larger degree of accountability and helps to ensure that the quality is maintained and the content is effectively managed.

Governance

Lastly but certainly not least in our content marketing strategy foursome is the imposing area of governance. Having a wide ranging brief, governance refers to how the top level decisions of content marketing strategy are performed, along with how the various alterations are passed down through the lines of communication.

Without an efficient governance system the entire content marketing strategy is in jeopardy, as there becomes a vacuum of responsibility. Key decisions need to be made and communicated effectively, quickly and in an efficient manner.

By mastering the four principles detailed above, your content marketing strategy should put you in great shape for creating and maintaining high-quality content.

How to Write Technically for the Lay Person

While you are writing a book or for a specific magazine or article site, you must be using flowery language using striking words, long sentences, phrases or idioms. In short, you need all those elements that will make the text more catchy and will hook the readers! However, that is not the case in technical writing, i.e. when you are writing for websites that are services or products based. Built using advanced web development frameworks, they need to be produced with clean and simple content that is conversational to the buyers. Specifically, the web content must be representative of the services and the company. But, why called technical writing? A good content on the websites plays a great part in SEO and content marketing. It helps in getting the backlinks and scale up in position of the websites in the search engines to get more visitors.

So, the next time you are preparing content for a high-end website or online application for your business, keep these tips in mind.

#1 Know your target audience

The first thing you need clear-off in your head is the target audience of your site. Be it a group of businessmen or corporate services clients, they are all layman! So, keep your vocabulary outright simple. Don’t use more of technical words and flowery English to make the content snappy. Instead, keep it outright simple, such that even a kid can understand what you provide from your site.

#2 Show but don’t dictate

Do not dictate or describe everything about your products or services to the visitors in text. Let them discover that gradually as they proceed to different pages. It makes the visitors curious and persuades them to visit more pages of your site in a session. Thus, show them what you provide, but don’t spell it.

#3 Use simple, short sentences and active voice

There is actually no point in over-elaborating technical stuff in the websites. Most visitors are basically skimmers and like to wrap up things quickly. So, try using shorter and simple sentences. And, also use active voice as it’s like you are directly interacting with them.

#4 Be assertive

Do not assume that everyone knows about your company, products or services. They don’t. But, they are coming to your site to know about it. So, write with absolute authority and command.

#5 Avoid the jargon

Your website is for the layman. Not only for the technically skilled ones! Be sure you are putting information that is also easily understandable by the non-specialists. Even if you need to use complex, technical or niche terms, explain them or hyperlink them to other pages that will give their basic information.

#6 Use text to complement the images

While you will be putting images at every relevant point or pages on the website, create content that will perfectly compliment them. This will enhance the visuals of the site and make it more captivating for the readers.

These explain web development just do not end with creating a great website or application. But, developers need to have some online content marketing ideas too. They have to know well what exactly can fetch a good amount of visitors to a website, besides making it design-wise attractive.

Article Writing Tips – How to Write an Online Article

Article writing is an art and just like every art it requires some unique set of skills. You want to pass your message across to your target audience in a concise and explicit manner, almost as if you are standing in front of them and giving a presentation.

If you are giving a presentation your first aim will be to get the attention of your audience, this is no different from article writing. In article writing you want your target reader to be hooked right from the title of your article.

It is from the title that the reader may decide to proceed with reading on or not. So right from your article title you need to clearly state what your article is all about in a clear, instructive and enticing way.

An example of a catchy title for a health and fitness article on weight loss could be;

“Amazing 10 minutes exercise to reduce your waistline in just 3 days!”

The above title has stated in a nut-shell what your article is all about. Anyone interested in shedding the excess fat in their waistline should immediately be interested in what you have to say as you have clearly informed them through your article title.

The need to be articulate is crucial to successful article writing as there are so many articles online these days that have a similar theme and really no one wants to waste their time on any article that doesn’t fully capture their thoughts.

Writing an articulate article requires you to have a full understanding of the subject matter and putting down your points in a clear and simple to understand way. It’s like giving a sales pitch, if your sales pitch isn’t enticing enough, you don’t get any sales!

In article writing, if you title is not clear enough, then no one will even bother with reading the content of your article. It’s important that before you begin writing an article you should create a mental picture of what you intend writing and the message you intend getting across. Jot down key points that will help you is building the body of your article and always try to go straight to the point giving simple tips or practical examples to help buttress your points. Never use long words and sentences that only serve to bore and irritate your readers, use simple common language in writing, even for a complex topic. When you do this your reader will feel comfortable relating to the terms used in your article and will be more willing to read on.

Improving Academic Writing Skills and Choosing Topics That Impress

There is no secret to writing essay topics for academic writing. If you want to create a wonderful essay topic and be a lord in your class and be looked at in the halls and find your own ultimate solution to life and everything else, a thesis statement isn’t what you’re going to have although the lust of Stephen Hawking ads to that notion. Finding a quality thesis or creating a thesis statement for yourself based on your own interests is what the desire might be. Depending on what you want the area few things to consider about the thesis that will add to the quality of the paper as a whole, but the argument is what makes the paper and improving the argument will improve the academic writing skills.

The Foundation Of Academic Writing Skills

A thesis is basically the foundation of your academic writing paper. Having some arrangements and a plan as to what that might be based on the amount of information you can either research and or find out about. These concepts will make a large difference in how you approach your research paper in academic writing but it’s also basic. Find that document or that sentence that you want to run with is a lot like finding your own interest in something that you care about. Not just some random stuff that school is separate from your life but something that you actually care enough about to make an argument for.

Academic Writing & Consistency

Formulating an idea that is consistent with that you want to prove. A huge falsity about thesis statements is that they you will find that important equation that will solve everything. It isn’t important, it’s a document that won’t change the world but it will affect your own. If you have a number of sources for the topic you choose chances are the research is going to make the difference to the academic writing skills and is also one of the main criteria that is always required for writing.

Researching The Topic for an Essay

The research in a document is critical although you’re proving your own points, it’s always relevant to see what time you’re dealing with. Another thing to deal with is the amount of time that you will be research the document. If you have to deal with this stuff for over a year you might as well pick something you’re interested in and can put some heart into it.

As far as a secret goes, you can either choose your thesis logically in a known way or you can work on something that will offer you some growth upon completion, really depends on what you’re after & what you want to become.

How Grant Writers Use Data to Pitch

Decision making in the current technological dispensation is informed by data-driven analysis. Grant writers are equally becoming endowed with how to use data effectively to deliver winning proposals.

Here are some of the ways that grant writers use data to pitch

Problem definition

Nonprofit organizations exist with the primary objective of eradicating some of the societal problems that a section of the community faces. Whereas a plain narrative can be provided about these issues, practical problem descriptions are backed by actual statistics about the situation. This includes data about the qualities and characteristics of the target subject and data about their extent of the problem. Consequently, the problem definition can entail data about the significance of the problem, the cause of the problem and how the proposed solution can address this issue.

Projections

After a thorough description of the identified situation, grant writers have to provide goals and objectives that are measurable. This exercise also requires proper utilization of data and data analysis tools. The proposed input and output for the initiative can then be manipulated to provide a projection of the various outcomes of the project based on the data that is available. The projections are crucial because it enables the determination of efficiency, viability and sustainability of the initiative at different scales or using different measures and indicators. These are valuable information for the funders, and it enables them to understand the impact of the proposed intervention and the required inputs.

Budgeting

The budgeting process is equally a data intensive process that requires accuracy and is devoid of naive assumptions. One of the primary functions of a proposal highlights the resources needed for the successful implementation of a project and for the realization of the project’s objectives. Therefore, grant writers have to be careful lest they provide an over quotation or under quotation of the project’s budget. Some of the crucial data applied by a grant writer include economic data that advice the costs of materials, the cost of wages, cost of equipment among other resources based on the geographic location where the initiative will be carried out. This data is then applied in the budgeting process to provide an approximate overall cost for the project and the amount being requested from the funders.

Presentation

The format in which data is presented has significant repercussions on how the intended audience will react upon its consumption. Grant writers are aware of this and hence strive to simplify data in the manner that appeals to the audience. This is achieved through data visualization. Some of the formats in which data can be presented visually include graphs and charts, tabular presentation and info-graphics that are laced with a combination of text, figures, graphs, charts and pictorials.